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Segment 1: Business Attractiveness

READ CAREFULLY BEFORE CONTINUING: Instruction for completing this segment of questioning for the assessment are below.

Each question will be ranked from 1 to 6. One being the lowest number for an answer to six being the highest. To offer some guidelines, you should chose 1 to answer a question where you do not have any actions or strategy around the area being discussed, or if your industry ranking is low compared to how you think others would answer that specific question. It is not a bad response or is it reflected poorly to have a 1 as an answer for an assessment question.

Please take your time and answer the questions as accurately as possible. All information received will help answer questions around process & procedure improvement, tax planning and overall action plan recommendations.  

      PLEASE ANSWER QUESTIONS AS ACCURATELY AS POSSIBLE TO GET THE BEST RESULTS.

Click the button below to start your business assessment.

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Business Factors

For the best results, answer the questions as candidly as possible.

Question 2 of 27

Business Preparedness Assessment (Segment 1):

 

Please Provide Your Full Name:

Question 3 of 27

1. Years of Business Operations

Has the years that you have been in business within your industry considered as market leading?

(Answer 1 being the lowest and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 4 of 27

2. Management Strength

How do you think your management team impress a potential buyer?

(Answer 1 being the lowest and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 5 of 27

3. Customer Loyalty

How would rank customer loyalty to your brand? 

(Answer 1 being the lowest and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 6 of 27

4. Business Brand

How strong is your brand versus competitors in your industry?

(Answer 1 being the lowest and 6 being industry leading.)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 7 of 27

5. Customer Concentration

If you have too few customers, there is a higher risk that the business may decline if a major client is lost. Do you have high customer concentration?

(Answer 1 being high customer concentration and 6 being Lest than 60% of business comes from to five clients)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 8 of 27

6. IP & Technology

Have you developed IP or Technology key to your business?

(Answer 1 being the none and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 9 of 27

7. Key Staff Contracts

Your business will need to continue without your presence and your key staff is important to a potential buyer. Do you have key staff contracts in place?

(Answer 1 being the have no key staff contracts in place and 6 being all key staff have employment contracts)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 10 of 27

8. Business Location

Does the location of your business affect the relative attractiveness of your business?

(Answer 1 being least desirable to buyer and 6 being most desirable leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 11 of 27

9. Owner Reliance

Is your business heavily dependent on you on the day-to-day?

(Answer 1 being heavy reliance on you and 6 being management team runs day-to-day without depending on you)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 12 of 27

10. Marketing Systems

Do you have a formal marking plan in place with performance metrics and follow up procedures?

(Answer 1 being the none and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 13 of 27

11. Business Systems

Do you have good business systems in place? Meaning: CRM, Accounting Software, Policies & Procedures that are well implemented and managed?

(Answer 1 being the none and 6 being industry leading)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Forecast Factors

For the best results, answer the questions as candidly as possible.

Question 15 of 27

12. Profits

Have your business been profitable over the last three years?

(Answer 1 being not profitable and 6 being profitable all three years)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 16 of 27

13. Potential Profit Growth

Are projections that the company will continue to grow through the COVID-19 pandemic?

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 17 of 27

14. Revenue Growth

Are you projecting revenue growth through and after the pandemic?

(Answer 1 being not at all and 6 being you have a formalized growth plan that your team knows and is responsible for implementing/monitoring)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Market Factors

For the best results, answer the questions as candidly as possible.

Question 19 of 27

15. Strong Growing Market

Is your business market growing. Is it a strong growth market versus other markets?

(Answer 1 being the no growth or losing market and 6 being industry leading market growth)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 20 of 27

16. Barriers to Entry

Is it difficult for other companies to enter the marketplace? The more difficult, the more attractive your business will be to potential buyers.

(Answer 1 being no barrier to entry and 6 being hard/difficult)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 21 of 27

17. Competitive Advantages

Do you have a competitive advantage based on market factors?

(Answer 1 being no competitive advantage and 6 being industry leading competitive advantage)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 22 of 27

18. Market Leadership

Are you one of the top companies in the marketplace?

(Answer 1 being bottom quantile and 6 being top quantile)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 23 of 27

19. Economic Forecast

Is your business in an industry or marketplace that has a strong economic outlook over the next five years?

(Answer 1 being week outlook and 6 being industry leading marketplace outlook)

A

N/a

B

1

C

2

D

3

E

4

F

5

G

6

Investor Consideration

For the best results, answer the questions as candidly as possible.

Question 25 of 27

20. Projected Reason For Selling

Do you feel your reason for an upcoming sale would be acceptable to a potential buyer?

(Answer 1 being causing alarm from potential buyer and 6 being complete buy-in)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 26 of 27

21. Strategic Alignment (Strategic Buyers)

Would a buyer in your industry have interest in acquiring your business?

(Answer  between 1 being no strategic buyers and 6 being only strategic buyers would have interest)

 

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

Question 27 of 27

22. Market Risk

Is there more perceived risk to your marketplace due to economic timing, trends, or lack of industry relevance?

(Answer between 1 being heavy risk and 6 being little or no perceived risk)

A

N/A

B

1

C

2

D

3

E

4

F

5

G

6

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